Ian de Jager

I’m a Certified Financial Planner® at SFP Wealth and a strategic AI & Technology Architect in Risk Management and Financial Planning.
I work at the intersection of financial wellness and tech-enabled foresight, guiding clients through today’s complexities while future-proofing their financial legacies.
A proud member of the IFA #AdaptAndFly movement, I’m not just watching the industry evolve—I’m helping to lead its reinvention.
My mission?
To make high-integrity financial planning accessible, intelligent, and human. Whether you’re navigating your first paycheque or your first startup exit, I bring clarity, code, and care into every conversation.
I believe the new era of financial advice is about co-creating futures. With a deep respect for data, a love for lifelong learning, and a human-first approach, I empower South Africans to transform money from a source of stress into a tool for freedom.